Twitter On A Nobel Frontier

Twitter is a great communication tool for personal and business use. Its ability to offer instant action and reaction is perfect for fundraising. And we can already see their success. Recently Mark Pfeifle, a former Deputy National Security Advisor to George W. Bush said, “If there’s anybody that should possibly get a Nobel Peace Prize in the next time around, it should be the founders of Twitter”. When he was speaking to Fox News he told them about Twitter’s initiative helping users to get news from Iran. Social media communications played a vital role during the Iran Revolution.

The social web has been a fantastic place for nonprofits to support social causes with movements like Twestival and the Case Foundation’s Giving Challenge.  One major issue that Twitter is facing at the moment seems to be long-term establishment and financial security. They have definitely contributed in taking social media to a next level, but capitalization is of utmost importance. They walked an extra mile in the recent Iran situation. Besides they have also contributed for WWF Climate, Remarkable Parents and many more..

To name just a few of the social causes that are initiated, originated and supported via Twitter include Tweetsgiving, Twestival and the 12for12k Challenge. The 12for12k Challenge is the combination of social media and fund-raising that aims to change the lives of millions worldwide. They support a charity called Eye Care for Kids throughout the month of July.

The premise of 12for12K is simple:

1. 12 months
2. 12 charities
3. $12,000 per charity

Tweetsgiving used the power of social media and Twitter to raise over $10,000 within 48 hours. So much that 336 contributors raised enough money fund a new classroom in Tanzania, Africa. This nobel cause aims at helping poor people by raising fund during Thanksgiving Day.

Social media has produced a whole new era of media. But what does it mean for traditional media? Twitter continous celebration of gratitude and giving created by Epic Change, a nonprofit organization. They have supported Twitter in innovative, creative and profitable ways to help them acquire the financial resources they need to create positive change in certain communities. Content producers need to target their content. Making the content addressable because people want to be able to interact on a personal level. Twitter brought a whole new meaning to the way the social site is perceived today and will be perceived in the future. There was a situation when people try to negatively assume Twitter’s future. Some said that people will reject the service after a time, but today there are newcomers anxious to get involved. That’s a commendable achievement, isn’t it?