The recent tiff between producers and multiplexes had prevented the release of several movies for the last few months. Now, to offset the delay, several movies are releasing at the same time with promoters doing everything they can to catch the limelight. Today much awaited movie “Kambakkht Ishq” will release. What is interesting to note is that promoters are looking at digital media as an important and essential medium to market the popularity of their movies. The makers of the movie and Hungama Digital Media have started digital promotion to ceate excitement among the audience.
Humgama Digital Media has launched:
- Mobile Game: A Mobile racing game in which user can play the role of Bollywood Actor Akshay Kumar and highlight the nostalgic gender fight between the two protagonists. Users can complete the game by playing various stunts and collecting objects.
- Mobile Voice VAS Service: A dial-a-number service where you hear Akshay Kumar and Kareena Kapoor provide stunt and beauty tips respectively.
Apart from that, film director Sabbir Khan has also written about the movie on his blog
Blogging has become really popular among the film fraternity in India, with several stars blogging, and even using Facebook and Twitter to connect to their fans.
India has 400 million subscribers and more than 50 million people have internet access. Film makers can’t ignore this large audience base. With Bollywood realising the potential of Digital Marketing and the scope Social Media Promotion, it won’t be long before the trend picks up prominently. The unconventional is expected and appreciated, so experiments with social media are to be expected in the near future trends of advertising and brand promotion.
Soon, makers of “Kaminey”, another Bollywood film in the pipeline will be releasing their movie. It remains to be seen whether other movie makers catch on to the trend and exploit digital media for its potential.