Tie-up Updates: HDFC bank-BIGFlix, ItzCash-Satguide


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HDFC Bank has tied up with BIGFlix, R-ADAG owned DVD Rentals service to promote and proliferate the use of its Net Banking product. This commercial tie-up offer would be available in 18 branches in Mumbai from 14th June.

According to this tie-up customers subscribing to net banking services will get a trial from BIGFlix DVD Rentals for a period of 14 days. Earlier BIGFlix tied-up with ICICI Bank to offer 50 per cent discount to its debit and credit card holders.

Currently HDFC Netsafe service coupled with Netbanking is seeing heavy adaption in usage as customers look for speedy transactions online and also benefit by using their debit cards as credit cards.

ItzCash Partnership with Satguide

ItzCash, Cash card service from Essel Group has tied-up with Satguide, GPS navigation service by Satnav for an online  payment solution concerning the online sale of navigation services by the later.

Mr. Naveen Surya, MD, Itz Cash Card Ltd. said, “With this association we would facilitate the users to purchase Satguide through our online services. Satguide has versatile features and will assist theuser while traveling”.

Currently Satguide accepts all credit cards but not other payment services.This partnership could thus provide ITZcash a level playing field against other payment gateways.Satnav at the same time is also giving 5 mins of free usage for its LCU (Lost? Need Directions? Call Us!) service launched in February.

GPS market is seeing a lot of activity in recent past as the price barriers come crumbling down further, the market is yet to evolve in a significant way in India. Estimate suggests that the global shipment of GPS-enabled devices such as PNDs, GPS-enabled mobile phones and smart phones would exceed 700 Million Units thus growing at a CAGR of more than 24% through 2013.


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