Dishtv Ties Up With Atom For M-payment Solution
WAT (Web, Ad & Tech) Space is continuously buzzing with tie-ups for mobile payments. DTH players are also embracing the idea of integrated mobile payment with their bouquet of services. Dish Tv in the meanwhile has announced their tie-up with Atom technologies to offer innovative phone and mobile payment solutions to DTH major subscribers.
Commenting on tie-up, Salil Kapoor, COO, Dishtv said,“We are highly focused on our customers and continue to innovate and invest in enhancing their experience. To provide more convenient and risk free payment options to our rapidly increasing subscriber base, we have put into service the atom platform, which will encourage more customers to pay using their phones.”
The tie-up won’t be for just mobile payment but also includes IVR payment by phone as atom has proprietary technology in place. DTH players are looking at providing wide payment solution to drive major growth in their revenues and remove the bottlenecks.
The tie-up is similar to other deals like TataSky tie-up with Atom in April and slew of mobile payment tie-ups by Sun Direct, DTH operator owned by Sun TV Networks.
Mobile payment is gaining currency as mobile penetration is on a constant upswing and people are getting comfortable with mobile payment solutions. DTH players at the same time through their tie-up want to offer their customers the ability to recharge their DTH accounts and pay for additional services through mobile phones.
Although e-commerce has not prospered much in India, m-commerce might be the way forward for payment services. Mobile payment as such has potential to lower pain in payment collection for DTH providers as well as reduce billing and credit cycle for them.
If you enjoyed this post, make sure you subscribe to our RSS Feed OR Email Alerts!
Looks like mobile payment systems are widening there limits.