Comments on: Digital Media Driving 40% Growth in Sales – The Curious Cases of Voltas and Gillette http://www.watblog.com/2009/06/10/digital-media-driving-40-growth-in-sales-the-curious-cases-of-voltas-and-gillette/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Maneesh Madambath http://www.watblog.com/2009/06/10/digital-media-driving-40-growth-in-sales-the-curious-cases-of-voltas-and-gillette/comment-page-1/#comment-17938 Maneesh Madambath Thu, 11 Jun 2009 05:37:27 +0000 http://www.watblog.com/?p=9300#comment-17938 Of course, the heat does matter.. but then there are so many competitors that you can't say that's the prime moving factor for sales.. Then again I am not hinting a purely digital campaign could have done this, but it is a forceful 360 marketing including a high volume of digi mktg that can be the biggest reason for this push Of course, the heat does matter.. but then there are so many competitors that you can’t say that’s the prime moving factor for sales..

Then again I am not hinting a purely digital campaign could have done this, but it is a forceful 360 marketing including a high volume of digi mktg that can be the biggest reason for this push

]]> By: Rohit Agarwal http://www.watblog.com/2009/06/10/digital-media-driving-40-growth-in-sales-the-curious-cases-of-voltas-and-gillette/comment-page-1/#comment-17936 Rohit Agarwal Thu, 11 Jun 2009 04:58:43 +0000 http://www.watblog.com/?p=9300#comment-17936 I really don't think 30% increase in sales of Voltas can be attributed to Digital Marketing. It could be due to a host of factors including extraordinarily hot summer this year.. But certianly it's appreciable that marketers are looking for online medium as well while allocating budgets and we may see a good amount of growth here.. I really don’t think 30% increase in sales of Voltas can be attributed to Digital Marketing. It could be due to a host of factors including extraordinarily hot summer this year.. But certianly it’s appreciable that marketers are looking for online medium as well while allocating budgets and we may see a good amount of growth here..

]]> By: KP http://www.watblog.com/2009/06/10/digital-media-driving-40-growth-in-sales-the-curious-cases-of-voltas-and-gillette/comment-page-1/#comment-17917 KP Wed, 10 Jun 2009 10:39:39 +0000 http://www.watblog.com/?p=9300#comment-17917 Digital has long been ignored, and in many instances of online advertising once cant figure out what is the communication out there is simply because either they dont care or the person who is creating it has no clue on how to communicate with consumers online... While it is good to note a 40% increase in sales; being a true-blue online professional it certainly raises my eyebrows on how true this story is... and how much of it can be attributed to digital. I dont think it is anymore PRINT vs TV vs RADIO vs Online vs Mobile etc... it is all complimentary on one another - it is about how do you carry the communication seamlessly across all the above media and connect with the consumer to help drive consumption/experience. It is time advertisers looking at online think more brand ideas and how to integrate with other media spends and not get too happy with isolated independent virals (which in my view only goes on between a bunch of marketing folks and the ones who created it :) and push their new media agencies to think hard. Digital has long been ignored, and in many instances of online advertising once cant figure out what is the communication out there is simply because either they dont care or the person who is creating it has no clue on how to communicate with consumers online…

While it is good to note a 40% increase in sales; being a true-blue online professional it certainly raises my eyebrows on how true this story is… and how much of it can be attributed to digital. I dont think it is anymore PRINT vs TV vs RADIO vs Online vs Mobile etc… it is all complimentary on one another – it is about how do you carry the communication seamlessly across all the above media and connect with the consumer to help drive consumption/experience.

It is time advertisers looking at online think more brand ideas and how to integrate with other media spends and not get too happy with isolated independent virals (which in my view only goes on between a bunch of marketing folks and the ones who created it :) and push their new media agencies to think hard.

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