Nokia in an endeavor to publicize the simplified E-mailing feature available in Nokia E 75 has opted to partner with news portals by leveraging their e-mail feature.
The e-mail feature is supplanted by using a background image with a link to Emailwithease.com whenever the user tries to use e-mail feature to send story link to their friends available on the site.The story sending is succeeded by a repeated URL link for user to know more about e-mail feature in Nokia E75.
This new promotion is currently available on news portals like Economictimes, IBNLive, Business-standard, IndianExpress and Sify finance.
Check screenshot below
According to this report by Afaqs these promotion would help it to showcase the simplicity and ease of using the email function through the Nokia E75.The campaign would help also in generating buzz and sales lead for the new product.
Nokia has also claimed that within 20 days of the campaign run it has seen 1.3 lakh impressions on the e-mail pages of which 70k users actually sent the e-mail.
They could have made campaign more viral by embedding a small message inside the e-mails sent.This type of promotion campaign by a big Ad spender may also open whole lot of business opportunities for services such as Tell-a-Friend and Sharethis as well as for publishers.
It has also launched a customized E75 background for yahoo mail which user can install by visiting ‘stationery’ feature inside Yahoo mail. Approximately some 33K Yahoo Mail users installed the customized back ground.
Nokia’s promotion blend by leveraging Web and Social media channel may not augur much in terms of sale for the phone maker behemoth but would certainly help it improve equations with the youth audience.
The Re-branding promotion tactics through customized backgrounds for SNS like Orkut, HI5 and Myspace had yielded good results in the past.The varied promotion blends into online properties would also provide more user engagement at a lower cost.
It is a good strategy of nokia for promoting E75. It is a good brand promotion Idea. May this viral marketing Concept would make fortune for Nokia E75.
It appears to be a good strategy, but does Yahoo have business audiences, going by the product range and the features it i s a business phone targeting the professionals. Targeting masses would bring in the numbers but not the right audience
The agency guys have to think about it