Videocon’s Plans With Edigiworld.com – An Exclusive Interview With Ebiz Head – Vishal Srivastava
In continuation to our previous post on Videocon Launches Ecommerce Site For Retail Chain Digiworld, we have detailed conversation with Videocon Ebiz Head Mr.Vishal Srivastava on their movement in e-commerce industry.
How much initial investment is pumped into this project?
We have substantial investment budget upto 8 figures.
How are you planning to advertise your ecommerce portal?
We are targeting both online and offline advertising medium. Currently, we are focusing on extensive advertising through SEO, SEM, SMO, Viral, Media Buying, Radio and TV.
Do you have tie-ups with other brands?
Yes, we have tie-ups with many leading brands. We are in process of joining hands with many corporate like AIRTEL, HCL etc outside our domain so that we are in a position of providing much needed value addition to our esteemed customers.
How much sales contribution in percentage terms you are expecting from this ecommerce initiative?
Initially, we are expecting 5% contribution to total sales via the online store which will grow up in multiples alongside our offline growth.
What kind of growth is expected from ecommerce portal?
Around 400 percent growth in revenue is being projected from online store YoY.
How you are planning to increase your sales?
We already have a customer information facility in Dehradun which helps edigiworld.com buyers to come and have information before they buy. We also plan to solicit our dealers through this and initiate appointing e-dealers in different remote locations who can promote and sell Videocon’s products in there local area and can operate through edigiworld.com
Hav you raised funds from some outside for this venture?
No, we have not raised any funds. It’s entirely a self financed venture.
What’s your plan for Edigiworld in terms of product range? Will you focus only on consumer electronics or expand the horizon?
Consumer & home electronics will be at core of our portal. But, we are planning to offer Netbooks and other electronics gadgets as well.
What’s the USP of Edigiworld?
Along with exiting features & services of ecommerce portal, we are focusing on to offer amazing price deals, Value Added Services like free installation, home delivery and a feature to bundle your products yourself.
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