You Are Reading It Here First: India’s consumer electronic major Videocon which recently launched its own brand of multi brand retail chain called Digiworld has also launched an ecommerce site eDigiworld.com.
The ecommerce site currently has consumer electronics, home appliances and kitchen appliances on sale. Besides for Videocon’s own brand the other brands available on the estore is Sansui, Electrolux, Kenstar, kelvinator and Akai.
Videocon targets sales of Rs.8,000 crore in the current fiscal and to achieve this target they have launched ‘Digiworld’ and have opened 16 outlets in the country so far, number of which will be increased to 100 by October, 2010.
The very fact that they have launched an online ecommerce site too means that they expect to do business online and increase online sales as well. Im expecting them to put some marketing money behind this online ecommerce initiative as they continue to scale their offline presence.
We have contacted Vishal Srivastava – Head, Ebiz at Videocon to know more about Videocon’s plans with this initiative. More updates on this as we have them.