Smartphones from HTC have a decent niche market in India among the upper middle class. Especially their HTC Touch phone has done rather well on the back of the iPhone hype around the world and its expensive pricing in India.
Satnav On HTC
Now HTC has tied up with SatNav Technologies for bundling its SatGuide solutions with the HTC Phone. Satnav has had similar arrangements with dealers of Asus, i-mate, HP and HTC that bundle the SatGuide maps as a key value add with various phone models sold in the Indian market. But this is direct tie up with the manufacturer.
“With these tie-ups, SatNav will extend the map data to all Windows’ phones present in the market. The software is bundled wit h phones like Asus P527, P750, i-mate Utl 8502, 9502 and HP. Now, the software will also be bundled onto HTC’s high-end models like P3470,”said, Mr Amit Prasad, Founder, CEO and MD of SatNav Technologies
We have seen bundling deals before for various kinds of mobile apps right from social networking to instant messaging/voip. This deal ought to have good impact for Satnav which competes with the likes of maymyindia in gps solutions.
