WSJ making a flight to Micro-payments
Wall Street Journal,a respected business newspaper owned by News Corp is considering a move towards providing micro payment options to subscribers for its paid online services.
Wall street journal was the first to introduce paid online content which was emulated by several others and currently has 1 million online subscribers each paying upwards of $100.
The company says that the flight to micro payments would help it to attract subscribers who wants a periodical access or are not capable to shell out lump sum payment.
The Micro payment solution would be developed in-house as NewsCorp wants to further leverage customer data.It would be based either on individual article pricing or short term plans and it expects that such measures would also help it to attract more audiences in emerging world.
WSJ also provides Kindle based subscription and plans to start charging for the iPhone and BlackBerry apps.Their current solution of charging on the basis of medium of usage instead of subscriber basis is attracting a lot of ire.
This action also comes in the wake of ongoing tussle between newspaper publishers and Google to derive maximum benefit out of online news property.
The introduction of micro-payments by a well respected media house definitely tells us about the fear of dwindling online sales in these days of economic turbulence.This move also signifies the inability of companies to make available for free their current paid services due to declining ad revenues
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