Vodafone ZooZoos – The Online Buzz – Untapped Opportunities
If you haven’t come across ZooZoo even once either you are an alien or locked in a room with no access to facebook, twitter, print media or television media. ZooZoo’s are part of Vodafone latest advertisement campaign in which Vodafone started a new concept of a different advertisement everyday during the IPL and got more fans than the IPL itself.
On FaceBook its brand page ZooZoos is very close to having around 70,000 fans in just 15 Days greater than any other popular themes like IPL , MTV roadies etc. According to Neo@Ogilvy (digital arm of O&M) who is responsible for managing ZooZoo’s Facebook brand ZooZoo fanpage has received around 2.6 million page views in comparison to only 0.5 million of IPLT20.com.
Others Copying Zoozoo
Infact fans have seen an immense opportunity in zoozoos and they have launched their own fanpage (which seems to be even more popular – Over 75k members) and even website in zoozooz.co.cc. They also have a youtube channel where they seem to be uploading all zoozoo videos.
Vodafone Pushing Zoozoo VAS Products
Vodafone also seems to be cashing in on the zoozoo craze by putting mobile downloads like themes, wallpapers etc on vodafone live priced at 10, 15 and 50 rupees.
Extending the Zoozoo craze online
Vodafones agency ogilvy is extending the zoozoo craze online by posting the making of ZooZoo advertisement . The agency has also provided various wallpapers , down-loadable sound clips and music files of ZooZoo. They are also planning of releasing a DVD of all 30 advertisements after they are released on TV to the fans who have requested for the same.
Opportunity For A Zoozoo destination?
Vodafone seems to be standing on an opportunity to create an online destination which it can own. We really feel a social platform for people to create their own zoozoo avatar and build a zoozoo world would be a big hit. And even if they manage to attract half as much as members as they did on facebook it would be great start as they would own the platform unlike their facebook group.
According to our sister concern WATConsult which is into social media consulting the following are the benefits for brands of creating your own social destination on the Web:
Extremely scalable: Newer features, contests, games or even tie ups can be added any time.
Longterm Brand Destination: Can be utilized for all brand products be it vodafone 3g etc and no cost of new ad like TV
Database Creation: Users Signing up is a wealth of database that will be created
Viral In Nature: Integration with Facebook & Orkut will cause viral impact
Offline Potential: Can be easily taken Offline Via Ads to Visit Zoozooland (example)
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Next time, get your grammar right.
Nice post saurabh!
Making of ZooZoo ads – Watch and download
http://techfancy.blogspot.com/2009/05/vodfone-zoozoo-ads-watch-and-download.html
They now have a shorter facebook url
http://www.facebook.com/zoozoo
and a domain zoozoo.in which redirects to the facebook page
Check out the Vodafone – Independence Day with the Zoozoos