[How To] Keep Track Of Your Mobile Traffic To Website
As mobile companies are offering full-fledged Web-browsing mobile phones and mobile operators are also reducing the prices of web-surfing through mobile, 3G technology will soon also be launched. Mobile browsing is a small but fast-growing segment of all visitors to any given Websites. But it is difficult to figure out traffic is coming from which mobile phone and browser.
Why it is required to monitor mobile traffic?
Mobile technology is improving and becoming cheaper as well, so it makes easier for people to stay connected to Internet from their smartphones. In developed countries, more people prefer mobile phones to be online inspite of PCs/Laptops. They use it for accessing mails, stay connected with friends on social networking sites, chat, read news etc. Browsers like Skyfire, Opera and iPhone’s Safari facilitating surfers to browse entire Websites on their phones.
Currently, website owners majorly depend on analytics tools, such has Google Analytics, to study user behavior and interaction with site, after juggling with data they makeup their strategy for improvisation or repositioning. Similarly, monitoring mobile user behavior is also becoming an essential activity.
How to resolve this problem?
To overcome this problem, many companies have employed their resource to develop a platform for mobile analytics. Some players exist in market and trying to monetize this new upcoming market.
AdMob: AdMob was established in 2006 at San Mateo, California and have offices in New York and London. Objective behind establishment is to offer solutions for discovery, branding and monetization on the mobile web. AdMob helps you to analyse Mobile Visits, Pageviews, Pageviews per visit, Avg time spend and bounce rate. Same as you get information on Google Analytics. Day-wise data analysis can also be possible. You can use Admob analytics tool for free.
AdMob also offers variety of solutions for Advertisers, Agencies, App Developers and Mobile Web Publishers. These services are paid.
Mobilytics: Its offers mobile analytics information for free. Major highlights of Mobilytics are visitor statistics, information about the phones, phone capabilities, goal & revenue tracking. They have also mentioned that for which operator how much data they can provide for Iphone, Andriod, Java and Blackberry. It has FREE and paid packages for varied usage. Take a look at mobilitytics analytics panel.
Bango: Bango was started in early ages of mobile penetration in 1999 to monitor the mobile phone growth and internet accessibility on mobiles. It helps the companies, organizations and brands to increase their “mobile web” presence. Bango concentrates majorly on three platforms:
* Bill Payment: Facilitate user to make phone bill, credit/debit card or PayPal payment through mobile Phone.
* Drive More Traffic: Bango has developed many promotional tools to be used in marketing campaigns to drive new consumers to mobile sites. Register your site at www.bango.com and Bango ensure that your mobile website will be found in leading search engines.
* Targetted Information: Bango helps in analyzing your mobile site visitors to personalize the services and track marketing campaigns.
Bango provides 30 days trail for Analytics tool and mobile billing starter package is FREE.
Refer snapshot of Mobile Analytics Tools and Mobile Billing Tool
PercentMobile: Percent mobile tells you what % of your users came to your site via mobile, from which device, country, screen resolution and more. You just need to insert one line of pixel-based code into the header of your Website and it starts tracking your mobile visitors. Check out the sample analysis report.
India is still untouched with this market and tools. Soon leading Indian players who are in the web analytics space would also take steps to take advantage and penetrate this market given India’s huge mobile subscriber base and growing mobile internet penetration.
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Its very true……and mobile analytics technic is very helpful in any specific industry analysis according to customer.