Sony Pictures Unleashes Terminator Attack On Twitter

Twitter is fast gaining momentum  as a platform for advertisers and marketers to promote their products.  In a significant followup, Sony pictures has released a game on Twitter for its Soon to be launched movie, Terminator Salvation.

The game would allow Twitter users to join the human resistance against the machines in Sony Pictures Releasing its first-ever game created for the social networking platform.

Sony Pictures International executive vice president marketing Sal Ladestro said, “We think this is the perfect environment for the Terminator game as it allows users to interact with the movie, their friends and other game players instantaneously.”

To play this game:

Twitter users first need to follow tweets from the resistance at www.Twitter.com/Resistance2018.

Then Users needs to visit 2018blog.com and log in with their Twitter ID and look out for Tweets from@resistance2018.When they receive a tweet, they have to reply through @replies with hash tags to @resistance2018 or RT through the blog.Twitter will then send them direct messages with updates on points earned. The higher the number of points a user scores, the more chance he has of joining special squadrons.

Although this game would not see much of self-promotion but will definitely help in boosting the awareness about the movie.Needless to say, if the game catches the fancy of the public it would be a great promotional move for the movie and may ignite similiar actions in future .

The game also has all the ingredients to be viral as the broadcasted messages would occur through out the day.This game would also entail a certain degree of engagement and concentration from the user as they must constantly be on guard to win this game.

Sony denied any monetary compensation to Twitter but Twitter can certainly leverage its property as a new means for advertisers and marketers to promote their products in the future, rather than the passive and traditional method of displaying banner ads.