IPL Online Tie-ups: Monetization Strategies By IPL Teams

It looks like IPL Team owners are busy in monetizing their teams by partnering with various online companies for different Team rights.

Ebay India partners with Kings XI Punjab to bring IPL merchandise to cricket fans worldwide

Ebay india, India’s leading online marketplace, today announced a partnership with kings xi punjab, to bring IPL merchandise to cricket lovers across the globe. kings xi punjab has set up a brand store on Ebay India providing fans with a one stop shop for all the great fan merchandise.

Ebay India already powers the shopping channel for the kings xi punjab merchandise page on their website.

The kxip sporty merchandise includes innovative products like car flags, fan capes, cheering sticks, optical caps, expandable banners, mugs, badges and collectibles.

Ms. deepa thomas, sr. manager-pop culture, ebay india, said , “we are excited to partner with kings xi punjab to power E-commerce for their official website. Ebay users across the world can avail of a wide range of cool merchandise, autographed memorabilia & celebrity experiences. .”

Yatra.com joins IPL march with Delhi Daredevils as official travel partner

IPL franchise Delhi Daredevils has roped in Yatra.com as its official travel partner wherein the latter will take care of the franchise’s travel and stay requirements in South Africa.

With this tie-up, Yatra.com aims to reach out to cricket enthusiasts across the country and offer special holiday packages to IPL fans.

Yatra.com has also rolled out a promotional contest, ‘meet the stars and lead the toss’, as part of its marketing initiative. Under the contest, lucky fans will be given the opportunity to fly to South Africa to watch the IPL matches live, meet the cricketers and also lead the captains to the toss.

To be eligible for the contest, fans need to buy any travel service including flights, trains or hotels through yatra till 10 May. Yatra.com is also offering free tickets for the matches, free membership to the Daredevils’ members club, autographed cricket t-shirts, and gift hampers to promote the campaign.

Myntra also in the fray as it Launches Personalized IPL Jerseys from Reebok

Myntra in collaboration with Reebok – India’s largest sportswear brand today launched a range of personalized IPL jerseys for the second season of the Indian Premier League (IPL).

The tie-up would include Jerseys of 4 IPL teams viz:Chennai Super Kings, Kolkata Knight Riders, Kings XI Punjab & Bangalore Royal Challengers, being made available on its flagship portal myntra.com.

Consumers can log on to Reebok store on the Myntra website and choose jerseys of 4 IPL teams. After selecting the jersey they can submit the name and number that they would like to personalize their jerseys with. On doing so a preview of how the jersey would look after personalization is also available.

Myntra would then process the orders and have the personalized jerseys shipped to the consumer at the address provided by the consumer.

The personalized IPL jerseys are available in two options – men’s & boys.Myntra is also accepting bulk orders from corporates and institutions who would like to gift their priority or loyal clients with personalized jerseys of their favourite IPL teams.

This tie-up could definitely bolster myntra’s topline in a significant manner and at the same time would boost its reputation as product personalization as their current partnership is backed by the product quality assurance of Reebok.

One Response to “IPL Online Tie-ups: Monetization Strategies By IPL Teams”

  1. April 27, 2009 at 2:06 am #

    The eBay tie up certainly wont bring KX1 any gr8 sales, but its more of branding for eBay and just another medium to reach their audience for Kings 11…

    Nice to see ecommerce getting some boost though…

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