A Plus K Crosses a Million Users: The Math However Adds Up to a Lot More – Was This All a Marketing Strategy

The whole piece of news actually seems silly really, but Ashton Kutcher (better known as Demi Moore’s husband, and you ought to know Demi Moore for sure now) has become the first to cross the 1 million follower mark on Twitter. Social media of course has gone gaga over the whole episode especially after Kutcher challenged CNN that he will beat it to reach 1 million followers. Almost all top blogs have posted this news and of course now even WATBlog has joined the league with this post, and Ashton Kutcher is now a the 4th trending topic on Twitter, and that is just because Pirate Bay founders getting sued has pipped him. 

But here are some funny details that is running on my mind.  

  • Ashton challenges CNN when he was trailing behind CNN as well as Britney Spears in terms of followers. 
  • The CNN handle he challenged, was CNNBRK, which CNN didn’t own.  
  • Kutcher Challenges CNN on YouTube, CNN get Larry King to reply and accept the challenge in just a day, and this when the challenge in the first place seemed pretty lame. I mean how can someone ding dong ditching a former owner of CNN be enough for CNN to come and accept the challenge. 
  • And not just accept the challenge, they accepted in a matter of under 24 hours. Then went ahead and bought the domain and then merely went about doing there daily job of tweeting news, while Kutcher went hyper on tweeting about the whole deal. A

Anyway, other peices of interest. 

  • Oprah updated her Facebook saying she will send her first tweet live on her show tomorrow.
  • Ashton Kutcher is her guest on the show 
  • Twitter founder Evan Wilson tweets - Tomorrow just became a very big day. (Sorry for the teaser — more later.)
  • And then this - Yes, the “big day” tomorrow is due to @Oprah. Catch @aplusk on the show (and follow him if you don’t already!) Oh: I’ll be there too! <gulp>

Now we do the math. Ashton Kutcher challenges CNN for a handle that it doesn’t even own, Oprah signs up for Twitter but doesn’t tweet and announces she will tweet on her how, where Ashton is the guest, CNN buys the handle, sets a response on YouTube using Larry King almost immediately after Ashton’s challenge, and both videos hardly have around 50,000 views which is nothing compared to the popular videos on YouTube. Both of them up the ante to build a buzz by putting a social twist to the whole deal. 

Doubting Tom I am today, but all this just seems an extended social media/traditional media mix of marketing for Twitter. CNN is a media property, Twitter is a media property, Ashton Kutcher has a media company, Oprah is the biggest name in media (at least one of the), Twitter just got another round of funding not so long back, it has been actively hiring on the biz dev and product front, experimenting with  monetization strategies and partnerships. This is a marketing ploy. Period. Ok at least it seems like one, what do you think. Or maybe we all should just wait for the Oprah show. 

9 Responses to “A Plus K Crosses a Million Users: The Math However Adds Up to a Lot More – Was This All a Marketing Strategy”

  1. April 17, 2009 at 9:42 pm #

    Excellent post, Maneesh. Very well summarized…and yes, now, I too think this whole episode is a very well handled PR ploy.

  2. what
    April 17, 2009 at 11:19 pm #

    What kinda nonsense article is this?

  3. maneesh
    April 18, 2009 at 10:41 am #

    Look at the irony – excellent article followed by nonsense.. times when blogging amazes me :)

  4. April 18, 2009 at 11:40 am #

    Maneesh, this one really is a good post.

    Well detailed out analysis and interpretation.

    Good one :)

  5. April 18, 2009 at 11:54 am #

    Thanks Deeptaman

  6. Where is the spell check....
    April 19, 2009 at 1:16 pm #

    Please, Please, PLEASE run spell check & proof your story!!!!

  7. April 20, 2009 at 1:09 am #

    Nice post! I do think that part of is was planned but some of the pieces just seemed to have come together.

    I have just written about a homegrown social media campaign – http://www.befoxy.in/pinu-patel … i think you will find it interesting. An attempt to be the Digen Verma of online media with a slight twist.

  8. November 22, 2009 at 3:06 am #

    I am Turkish, this post make no senses to me. Why is the Ashton on the Oprah? Why is CNN on the David Letterman when the David Letterman is not on the CNN channel?

    And who is Maneesh?

  9. lilly68
    January 2, 2011 at 10:29 am #

    Excellent post, Maneesh. Very well summarized

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