World Wide Web Of Women?
The online world which was previously considered a business domain for men has slowly but steadily changed its course, courtesy quite an emergence of women technopreneurs. Prior to this change, Asian women have already emerged as the top revenue generators in the world of which a major amount is Indian women. True to its nature of e-commerce, it provides opportunities to the populace who have unique business ideas that sell online; irrespective of what one’s gender is. The choice to work from home in the digital economy has given the women the supremacy to juggle family and earning accountability.
It is time for the male entrepreneurial ego to take a walk and consider women as their competitors. eBay India comprises of 15 to 20 percent women sellers out of its registered users which are numbered at 2 million approximately. The problems of daily office commute, routine work hours and sucking up to your boss’s orders can thus be avoided by providing the digital age Indian Women an opportunity to excel online. “Forty five million Internet subscribers in India not only get the option of avoiding slow brick-and-mortar service delivery, but also get a chance to pick up products at lovely bargain prices” says eBay India Senior Manager (Pop Culture) Deepa Thomas. In management lingo, it can be termed as operational efficiency and customer satisfaction on the web guaranteed.
The nuances of all the processes, right from order to delivery to service, all of this gives a woman an unmatched insight into understanding of business operation on the web. AC Nielsen estimates that an approximate number of 12,800 sellers use eBay India as their primary or secondary source of income. Sure, it makes business sense for women who are termed “home-makers” in our country to shed their boring but respectful tag and earn a tag of “revenue earner” which is challenging but exciting.
It is not just about earning moolah off blogging for women. There have been worth noticeable instances of woman entrepreneurs who are selling products and services on the web. Instances of Hiral Shah from Ahmedabad selling Indian handicrafts, Gunjan Arora selling silk garments from Nagpur and Faizal Rani from Chennai selling electronics entertainment products are just the tip of the iceberg. Woman power has exploded on the web, specially on sites such as Amazon, eBay and Alibaba. The most commendable achievement for these women entrepreneurs is the fact that all of them have their won web-portals, implement tools such as web analytics, mystery shopping and online monetization techniques and end up earning a seven figure amount yearly. Indeed appreciating.
Courtesy burgeoning economic independence, Indian women have finally started to associate jargons such as ‘confident’, ‘discerning’, ‘demanding’, and ‘aspirational’ to themselves. It is a welcome change that they have promised to bring to themselves by becoming more entrepreneurial and in a way resolved to bridge the gap between them and authority figures in their lives.
The times, they are undeniably changing. And, in the way the women want. Expect specialized web products in the future purely targeted at women.
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