Updated: Star TV Launches Star Player – Online Video Site On StarTv.in

Updated: Star Tv is now using the Star player which we reported about in Mid february (entire report below) to power the star tv website startv.in. Afaqs reports that Very soon, the group will unveil video websites under the STAR Player brand in Hong Kong, Singapore, Malaysia and Thailand.

Also that just like NDTV’s Tubaah star would allow other broadcasters to upload their content on Star Tv’s platform. Star also plans to monetize this site via ads like pre-roll, post-roll, overlay and in-banner video advertising.

So now we have three TV media companies taking online video pretty seriously. Its NDTV Convergence with Tubaah, Zoom And Times Now with Times Audience Network (we blogged about them here) and there is Star TV with its new Star Player.

Original Post (18th February, 2009) – Online Video wars seem to be ensuing between leading tv channels its seems. NDTV launched Tubaah.com recently and now Star Tv seem to have soft launched their own Video site called Star Player.

star player

Most of Star Tv’s bouquet of channels have their online content hosted on Indya.com (a site star bought during the 1999-2000 dotcom boom). The Star Player is no different. Its url is videos.indya.com and it hosts video content from the various channels of star right from Star Plus, News, Gold, Movies, Star One and even channel V. Currently the site looks work in progress as some channels like star gold and star news have no videos in them. But this attempt by star sure does look like a serious one. Though I would have preferred a standalone domain name like NDTV created (but something better that a destructive sounding Tubaah).


Star would directly compete with the likes of ZoomTV which also could add Timesnow and ETNow content in the future. There is ofcourse NDTV’s Tubaah in the general video portal category and CNNIBN’s ibnlive in the news category.

As of now there is no official word on the plans that Star has with this new video portal. Will it add a UGC element? By the looks of the site that looks unlikely. Currently it seems like an attempt to create an online destination of all of Star TV’s various channels Video inventory. Just by aggregating all its video content star could have enough content to last them a lifetime.

A word on the video platform execution – The video platform Star Players is very nicely executed with some great features like adjusting color, sharpness etc. It also has a very clean and is less cluttered compared to some other sites.

One will have to wait and watch how this foray into online video by theseTV giants evolve with time. One thing is for sure online video advertising will get the required thrust as these players do have the advertisers access and can get the big advertisers to spend on online video.

Thanks Saurav for the tip off

8 Responses to “Updated: Star TV Launches Star Player – Online Video Site On StarTv.in”

  1. venkat
    February 25, 2009 at 10:55 am #

    happened to see this…mindblowing is all I can say..online has finally arrived here in India. Just hope this is not a paid for service. tried getting into it again…and now it is password protected..guess there is SOMETHING BIG BREWING here

  2. April 3, 2009 at 10:56 am #

    finally this site has seen the light of the day. Looks impressive but not much content. Looks like all old shows are being put up. anyone got news of this?

  3. April 8, 2009 at 2:57 pm #

    star plus has lost its trp since the launch of balika vadhu….
    i dont think the site will have high traffic …

  4. April 8, 2009 at 10:07 pm #

    lol, atleast dont allow them to drug internet .. these are really crappy serials :D

  5. April 9, 2009 at 2:05 am #

    the saas and bahu fighting cyber wars!!!
    Damn it..this is the last place i want them

  6. shayne
    April 9, 2009 at 11:29 am #

    I jus checked the site out.. its great, has some good features. And I think star clearly knows the internet audience hence saas bahu stuff wouldnt be the epicentre of this portal.I enjoyed the sarabhai vs sarabhai,star screen awards.. everyone has something for them.. And its not crap… but quality shows for free ofcourse. From sources wat i hear is that it might be the next hulu.com in india… Keep a tab something big is happeneing to the online industry.

  7. April 14, 2009 at 11:27 am #

    from the comments above it looks like someone’s jealous:-). I guess the flip side of this could be that more women and more people from the rural area might look at all this. and after a really long time have seen a product that looks really good. wish you all the best…hope you also get the movies online

  8. April 16, 2009 at 11:36 pm #

    Guys have you seen the widget they have made for the website??????

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