Updated: Star Tv is now using the Star player which we reported about in Mid february (entire report below) to power the star tv website startv.in. Afaqs reports that Very soon, the group will unveil video websites under the STAR Player brand in Hong Kong, Singapore, Malaysia and Thailand.
Also that just like NDTV’s Tubaah star would allow other broadcasters to upload their content on Star Tv’s platform. Star also plans to monetize this site via ads like pre-roll, post-roll, overlay and in-banner video advertising.
So now we have three TV media companies taking online video pretty seriously. Its NDTV Convergence with Tubaah, Zoom And Times Now with Times Audience Network (we blogged about them here) and there is Star TV with its new Star Player.
Original Post (18th February, 2009) – Online Video wars seem to be ensuing between leading tv channels its seems. NDTV launched Tubaah.com recently and now Star Tv seem to have soft launched their own Video site called Star Player.
Most of Star Tv’s bouquet of channels have their online content hosted on Indya.com (a site star bought during the 1999-2000 dotcom boom). The Star Player is no different. Its url is videos.indya.com and it hosts video content from the various channels of star right from Star Plus, News, Gold, Movies, Star One and even channel V. Currently the site looks work in progress as some channels like star gold and star news have no videos in them. But this attempt by star sure does look like a serious one. Though I would have preferred a standalone domain name like NDTV created (but something better that a destructive sounding Tubaah).
Star would directly compete with the likes of ZoomTV which also could add Timesnow and ETNow content in the future. There is ofcourse NDTV’s Tubaah in the general video portal category and CNNIBN’s ibnlive in the news category.
As of now there is no official word on the plans that Star has with this new video portal. Will it add a UGC element? By the looks of the site that looks unlikely. Currently it seems like an attempt to create an online destination of all of Star TV’s various channels Video inventory. Just by aggregating all its video content star could have enough content to last them a lifetime.
A word on the video platform execution – The video platform Star Players is very nicely executed with some great features like adjusting color, sharpness etc. It also has a very clean and is less cluttered compared to some other sites.
One will have to wait and watch how this foray into online video by theseTV giants evolve with time. One thing is for sure online video advertising will get the required thrust as these players do have the advertisers access and can get the big advertisers to spend on online video.
Thanks Saurav for the tip off