6 Guides for Better Business Blogging

Life as a corporate blogging consultant meant a lot more time reading blogs than blogging itself. And during such times I have come across some really good blog posts about business blogging and related tools. Blogs have already gone mainstream internationally if the US presidential elections are anything to go by, and is catching up in India as well. As businesses look at blogs, blogging and bloggers as avenues of communication and business, here is quick reference list of some must read blog posts.

Small Fuel Blog – Small Business Blogging Map

Blogs are a really good marketing tactic for small businesses. A blog can raise your profile on the internet, attract new customers, build your authority, sell more of your products, and many other great things.

Wordtracker - How To Make Blogging Work For Your Business

Put the audience first. Rather than focus on what you want and need, what does the audience want and need? Do keyword research, talk to prospects, and answer their questions.

Well Written Words – Why WordPress Can Help Your Business

I don’t think the goods and services come off as an afterthought on a blog at all. Rather, you can demonstrate to your clients that you really do know about all the goods and services you’re offering. This is often reassuring to potential clients, not to mention that it gives them a chance to interact with you in an informal way before they purchase.

Winning the Web – 3, 2, 1… A Blog is the Perfect Launching Pad to Blast Off Your Online Business

Participate in the community and make connections

You can’t do this Internet marketing thing on your own.  The sooner you realize this, the better off you’ll be.  A blog is a great vehicle for building relationships and making connections.  Use it to its maximum potential.

Chris Brogan -27 Blogging Secrets to Power Your Community

Did you ever notice most of my posts open by asking a question? That’s a secret. When I do that, you stop and think about the question. But more importantly, it shifts your mind to the “what’s in it for me” sphere that you started reading from in the first place. Make sense?

Business Standard – Bloggers trashing your company? Online reputation managers are here

Many companies now are choosing an easier option and contacting a host of online reputation management companies that clean up the negative content from the web. It’s already a Rs 200 crore industry in India, and growing.

I stumbled upon a couple of these posts recently again and was wondering how to share it with you people, then decided to find some more of them and make a blog post. Of course, like I always say in my list posts, this list is not exhaustive and there can sure be better posts on better blogging for business, if you know them add them. Also add your on tips below.