The Indian Premiere League is less than two weeks away and the buzz is starting to build up. The TV campaigns have been launched and so have the websites of the respective teams. Lets look at all the IPL websites and what have they been upto..
Kolkata Knight Riders - Leading the pack is Shahrukh khans kolkata knight riders which have not only revamped their website but also added a fan zone for fans. What’s more there are features like KKR TV, KKR Academy and a merchandize store as well. They also have official presence on facebook, twitter and orkut.
The website also has a section named SRK blogs which is still to be updated which means SRK may go blogging as well to promote his IPL team. SRK’s team has already created a lot of buzz with the TV show for cheer leaders and I expect their website to do the same.
Rajasthan Royals - Close on the heals of SRK’s knights come the defending champions of IPL Rajasthan royals. Rajasthan royals have the most complete website which has a new addition with the fan zone which is its presence across social media with communities on facebook, youtube, twitter and the indian smsgupshup. It also has a forum for discussion around the team. Its mobile zone powered by smsgupshup already boasts of over 25000 members. This may rise with the ipl and shilpa shetty’s association with the team.
Delhi Daredevils – Delhi boys come a close third. They have an official partnership with Bigadda which has a sizeable Indian audience though the group on bigadda is still to kick off in a big way. They also have an smsgupshup group which has over 29000 members. On the website itself they have a blog but its not been up to date. Also they have merchandise buying options.
Deccan Chargers -They have an sms gupshup group with over 23000 members and a chargers lounge section which has a graphitti board and a discussion forum. They lack any other social media presence on orkut facebook etc.
Chennai Super kings – They have a blog which is well updated and a fan zone on their websites
Mumbai Indians – Mumbai Indian just have a fan zone and a discussion forum with about 1276 active users.
Royal challengers – Royal challengers website is powered by MSN India and they are offering email ids to users.
Kings XI Punjab - This is the only team which is yet to launch its web presence. Its says coming soon.
All in all the teams are yet to hit the zone when it comes to their websites even though the chatter around the web about the upcoming IPL has already started to flow. It will be interesting to track and see how the teams use their websites to garner more support.
Saw another one called dillidilse.com Coke’s ‘fan site’ for delhi daredevils.
You might want to include that one.
Thanks for the tipp off jeet.. will look into it..
Hi,
Like Shahrukh Khans website…..the other websites are not that well done…Rajasthan Royals website looks like some government site selling railway tickets
This time i guess IPL will get somewhat less response as compared to what it got in its 1st season.
We just went fully live with a new site for the Delhi Daredevils from Coca-Cola called Dilli Dil Se – http://www.dillidilse.com with a full social club and a fun game with Gauti. Enjoy….