Mobile tie ups seems to be the flavour of the day! Two web companies have tied up with two mobile companies for two very different reasons. Here is is a low down on their respective tie ups.
BigFlix ties up with MChek for mobile payments
BIGFlix.com the online- offline movie rental company has tied up with with mChek to enable mobile payments for dvd rentals.
In order to avail the service, BIGFlix.com customers need to first send “RENEW” to 55454 and register oneself for MChek if they already haven’t done so. Its an IVR led service and hence would work on all telecom operators and all customers availing this service can use any Visa / Mastercard issued by any bank in India.
Not sure on the adoption of such a payment mechanism for something like dvd rentals. Its a sign though that alternative payment options are taking off especially when it comes to mobile payments post the RBI guidelines.
Cricinfo Ties up with Snaptu
ESPN’s Cricinfo the worlds leading cricket site announced a strategic tie up with Snaptu to create a mobile app which delivers international cricket scores and news.
Snaptu’s mobile app provides services like twitter and facebook on your phone. The competitor for snaptu is someone like fring which also provides similar services.
By having a cricinfo app snaptu has done well to integrate a publisher with a fairly large audience in India. Snaptu is owned by Moblica an isreal based company into mobile applications.
