RIM Launches Mobile App World For Blackberry – Other Phone Makers To Follow?
Research In Motion, the makers of blackberry mobile phone has launched Mobile App World, a new mobile app storefront for BlackBerry. The app store expects 1000 applications in the first week which would give it a leeway against apple’s app success.
Many emulated versions of iphone apps would find their way to Mobile app world and thus provide an additional platform for app developers to expand in a big way.
To browse Mobile App World, BlackBerry users first need to download the App World app.
This move follows the recent announcement of Microsoft entering the app market for its mobile flagship product-windows mobile. They would even have a return back policy for any paid app within a day.
There are many other phone makers in the waiting to launch their own app store either fully owned by them or in partnership with others as Nokia would be launching its OVI store soon and Android is already in the market with some 2300 apps.
What really makes apps -an attractive proposition?
The Volume game – Apple’s iPhone App Store has registered more than 800 million downloads and boasts just 25,000 apps. They even get 30% commission on paid offerings which in turn is significant amount looking at no effort being put by them.
More sales: App offering attracts more attention of users and in turn positively affects the sales of mobile phone.
Media gimmicks - App store also helps companies to get continuous media attention through the app launches and successes.
No development cost - The companies saves money and time which they otherwise might have to spend on developing inhouse application for mobile phone users.
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