Akamai has released its 4th State of the internet report in which is states the following findings:
- India ranked #20 globally for number of unique IP addresses seen by Akamai, with 2.63 million IP’s
o Up 42.91% year-over-year, and 1.69% from Q3 2008
o In comparison, United States was ranked #1 with 114.1 million unique IPs
- India’s average connection speed was at 772 Kbps and ranked #115 in terms of average connection speed
o Globally, the average connection speed was approximately 1.5 Mbps
o The United States ranked #17 globally, with an average connection speed of 3.9 Mbps while South Korea ranked #1 with an average connection speed of 15 Mbps
- India ranked #17 globally in terms of attack traffic, with 1.16% of observed attack traffic. In comparison, United States was ranked #1 with 22.85% of observed attack traffic
- India ranked #148 globally for number of unique IP addresses per capita, with 0.0023
- India ranked #62 globally for high broadband adoption, with 0.56% of connections to Akamai at speeds over 5 Mbps
- India ranked #81 globally for high broadband penetration, with fewer than 0.0001 high broadband IPs per capita in Q4 2008
- India ranked #93 globally for broadband adoption, with 3.74% of connections to Akamai at speeds over 2 Mbps
- India ranked #118 globally for broadband penetration, with 0.0001broadband IPs per capita in Q4 2008
- India ranked #55 globally for narrowband adoption, with 25.8% of connections to Akamai at speeds below 256 Kbps
The most interesting of the above was the internet speeds in which India ranks 115 over the world.
Internet speeds is key to the following:
1) Great browsing experience i.e. load times and script execution times.
2) Video, audio and gaming which all involve high bandwidth and speed usage.
The above two aspects directly affect revenues as well as online advertising remain nascent due to lack of usage of rich media ads and their delivery being a question mark due to slow speeds.
While India is making progress with the speeds with high speed data cards penetrating the market the fair usage policies of companies are making internet surfing more costly by placing a cap on the monthly bandwidth usage. I believe TRAI and the authorities need to work with the ISPs and data service providers to make sure that India’s ranking can improve in the years to come.
Why all the post of the site are similar to techcrunch, mashable or gigaom. Sorry but this a fact. All the post i seen on watblog that i already read on that particular sites.
@Lalit Wason: Not bad… we like the comparison with international sites. Just wanted to know whether you believe our writing styles is similar or the posts itself? Because our content is completely focussed on India – 80-90% of our posts are focused on Indian market. Not sure where the similarity in content lies
बढ़िया आंकड़ा दिखाया आपने.. धन्यवाद..
This just cut the time I take for researching my presentations. Great fact sheet. Also, this article just goes to show that as Internet advertisers, we need to get involved. We are after all talking about our medium of sustenance.
Team Resultrix