@box Takes Internet Beyond The PC
iChip has launched a low cost, small Internet access device called ‘@box’ through which one can access internet on any existing display devices (TV, PC monitor, etc). The product is developed by iChip and will now be available through the BSNL broadband service network to users.
iChip would be supplying over 5 lakh such devices to BSNL over the year 2009-10. This clearly illustrates BSNL’s plans of taking this box and making it the first internet access point for those still not owning a computer.
The @box provides all the Internet functionalities and is enabled by a keyboard and a trackball as a user interface device to make sure the browsing experience isn’t compromised.
The pricing of the device is pegged at Rs 2,500 while technical trials for the same has already been completed.
iChip the company behind the product has invested up to $3 million in the R&D for development of the product and is looking to generate $80-90 million revenues in 2009-10.
The success of such a product depends on the usability. If its too complicated to setup the product and plug it in and out of your TV screen then the adoption might be limited. Also the real question is whether people would want to surf internet on TV or keep a TV separate from the computer?
If you enjoyed this post, make sure you subscribe to our RSS Feed OR Email Alerts!
Leave a Comment and Follow the replies through Post Comment Feed