After Gawker Media NetworkPlay the vertical ad network has added another international feather to its cap. Our sources have confirmed that Networkplay has won the position of the exclusive ad sales partner for Linkedin.com in India. Linkedin was reported as the most popular social network in India by one of the statistic reports and it wasn’t surprising that linkedin was looking for local tie ups in India. This tie up with networkplay can be compared to the NDTV Media and MSN tie up where in NDTV media manages all of MSN India’s ad sales including facebook.
This tie up with NetworkPlay is possibly the biggest deal in the adnetwork space (Komli had one with ebay before) both in terms of quality and to some extent quantity as well. The audience that Linkedin attracts is mature and owns a lot of spending power as well as many of them are influential (Most digital media CEO’s are on Linkedin). India impressions are pegged at approximately 60 million according to our sources. This makes this deal a golden goose for networkplay.
This deal includes all forms of online ads i.e. text, display and even video ads. This deal is yet to be announced and we shall update this post with more information as and when we recieve it.
India is a huge market for such players and in coming days when the broadband connectivity will reach in remote places, the market will become so dense. I think other players will also try their hands on Indian Soil. Nice post Rajiv, Thanks for Sharing