Tie Up Updates: PayMate-StanChart & BigAdda-Delhi Daredevils
Ever since RBI doubled the cap it had on mobile banking transaction, the mobile pay space has seen some buzz and activity. Last week a new partnership was etched between Standard Chartered and Paymate for providing mobile banking solutions for the former’s customers. The solutions include utility bill payments, mobile recharges, movie & flight tickets, online purchases & retail shopping at over 13,000 PayMate accredited merchants.
Paymate is one of bigger names in MVAS space and has been successful in creating some seemingly big tie ups. It had partnered with Airtel India’s biggest mobile service provider in terms of subscribers earlier. Besides that it also has some international banks in its kitty including Bank of Ceylon in Sri Lanka and Everest Bank in Nepal. WATblog had covered Paymate and other m-comm players in detail earlier to understand the space better. On the other hand, Citibank had recently launched its on mobile application instead of tying up with any of the existing providers. Though restricitive in terms of the technical requirements, it showed intent to be part the digital space by a major brand with this move throwing the game open for both in house as well as outsourced mobile commerce products. With the number of banks on anvil this space is sure to get a lot more active in the coming months.
In a totally separate news, Big Adda has partnered with Delhi Daredevils in order to cash in on the IPL buzz. The bid for DD is obviously to ingrain its brand image and loyalty by tapping into Big Adda’s existing users and also a platform to improve merchandising and ticket sales, for Big Adda on the other hand the move is a purely traffic generating move. With the IPL buzz gaining momentum regardless of when they plan to have the tournament one can expect quite a few conversations to happen online, quite a lot in fact. The website will include blogs written by cricketers and will also host their interviews.
This is Bigadda’s second major partnership in recent time to go along with it’s tie up with Times Group. Like most portals in India it is banking on the two most sought after niches Entertainment and Cricket. Personally speaking, with the elections around the corner and the Indian youth for a change being kicked about in larger numbers (comparitively) a site of Bigadda’s wherewithall could have used that as an excellent brand building initiative rather than try to cash in on the cliche. Anyway, the IPL continues to give fodder to bloggers like us besides the big web portals of India and so expect more news on this front soon.
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