Dish TV has announced that it expects to add about three million subscribers this year, taking the total number to eight million. To intrigue and invite new subscribers it plans to launch new value-added services and channels soon.
The company is also looking at introducing more value-added services as well as offering more movies under its pay per view model. According to DNA, Dish TV was looking at adding another 200 channels next year from the current 200.
Dish TV besides being one of the first entrants in the DTH arena has also shown great initiatives in tie ups for its VAS. It was the first to tie up with Shaadi.com before the matrimony-DTH alliance became the talk of digital media. It had also tied up with ICICI Bank to bring banking products to the comforts of the living room. However, things have been quite quiet in the DTH front since these announcements except for Airtel DTH coming up with some fresh marketing lures and its tie up with Makemytrip.com some while back.
So I guess it is safe to expect another round of tie up and competition and one upmanship on the Digital TV front. Quite a lot of digital publishers are feeling the recession pinch especially online revenues, so perhaps the initiative to access new ground through partnering with DTH providers might come from their end itself. There is all the likelyhood that such talks are already in place considering the annual financial closing has neared and companies need to show innovation on their cards for shareholders to look forward to.
I am dish tv subscriber, but dish tv is worst DTH available with no customer care at all. bad and slow response. poor quality, tv reception gone in bad weather situation.
please improve your services before expanding.