Earlier today I blogged about NDTV’s cricket portal where I also put in a few words about their video portal Tubaah. My view was owning the copyright of the content shared on the web will help garner better revenues as it will attract advertisers. Now there are reports flying of Youtube.com and Universal Music tying up to create a new web service named Vevo. Vevo is said to be a premium service to deliver music videos to online users.
What makes the news huge is the size of those involved in the deal. Universal Music is the biggest music group in the world with some of the biggest artists on their roster. On the other hand we have a web service that has gone on to define a whole new category of web marketing. Finally Youtube can have control over the content while still touching base with its core audience. How exactly will this association impact viewership and how are Universal and Youtube going to earn their share of revenue seem exciting to think of.
While the above deal works out something beyond pre-roll, post-roll, mid-roll and others Youtube has certainly given advertisers something to think of by pulling in some huge traffic numbers in January. Youtube topped over a 100 million viewers in January 2009. Approximately 147 million US Internet users watched an average of 101 online videos each in January, with 102 million of those people using Google-owned sites, according to comScore. Ninety-nine percent of the video viewing at Google websites took place at YouTube, comScore reported.
I wonder if this has anything to do with a lot of people losing jobs and sitting at home. 
..oh wait that’s not something to smile about.
