India has over 347 million mobile customers and the growth story still continues. Increasingly more companies are eyeing this space as the leverage it offers with the presence per se is huge and revenues they offer are big too and that is the reason the news/tieups on mobile and VAS just will not stop coming.
Motorola India and digital publisher, Pressmart Media have reportedly announced partnership where in pressmart will provide live news-on-the-mobile service on motorola phones. Initially the roll out is on MOTO VE66, MOTOSURF A3000 and MOTOROKR EM35 models slated for distribution in India. News on the mobile provides consumers access to branded news content powered by Pressmart. Newspapers offered on the service include: Indian Express, The Financial Express, The Asian Age and Deccan Chronicle. News-on-the-Mobile is designed specifically for the mobile phone screen for optimum viewing experience.
“As the mobile Internet usage increases and handsets become more capable, users’ appetite for content is rising sharply,” said Sanjiv Gupta, executive chairman of Pressmart.
Pressmart Media Limited a print-to-digital delivery service, has recently raised 6 Million $ from Draper Fisher Jurvetson and NEA IndoUS Ventures and is focusing on expanding its global sales, marketing, and customer-support presence across 35 countries where it currently serves over 350 print media customers.
In another news Reliance Communications has tied up with Mobile Marketing Platform Flytxt to implement an integrated carrier‐class mobile marketing software platform called Neon on its network. Neon is built on Flytxt’s decade‐long experience in mobile marketing in various global markets. It features a sophisticated mobile CRM database and all the mobile applications required to conduct large‐scale mobile customer engagement programs.
Announcing the tie‐up Krishna Durbha, Head ‐ VAS Business & Marketing, Reliance Communications said ”Implementation of Neon System will give us a competitive edge in stimulating brand awareness and driving sales by reaching out to millions of customers in a cost effective manner through targeting.”
This new marketing platform would be used both for driving VAS on Reliance network as well as a tool for brand advertisers across FMCG, Finance, and Automotive to engage with Reliance networks userbase.
