Google has extended the “AdSense for Domains” program to beyond the US market to International publishers like us. The program also supports non-English languages. The product was initially made available only for English-language AdSense publishers located in North America a couple of months back.
It has to be the recession, but domain parking is a dwindling segment in online advertising, so why go back to product that never quite worked for Google? It had stopped providing feeds to quite a few parking provider because many parked pages didn’t quite agree with the content policies of Google. This meant even those domainers who had a sizable share of domains that would have been acceptable under Google’s policy couldn’t make use of its vast advertising pool. Perhaps this move can provide some relief to such domain owners.
There are two ways to look at this – one is the Google perspective and the other the Advertiser perspective. Both have reasons to look for newer reach. For Google it can be seen as a desperate move to log on to as much revenue as it can by getting in this niche of publishers on board. While on the other hand advertisers might also be looking at reaching out to this type of audience in a bid to improve on sales while keeping the marketing costs low (compared to offline media).
To activate this feature one needs to create CNAME records pointing to Google’s servers. This page has detailed instructions depending on who your registrar is to activate the product.
