There are atleast 2-3 tie up announcements each week these days. A sign that companies are focusing on core competencies and partnering wherever they can. This week we look at two such tie ups.
NDTV ties up with Quikr for NDTVClassifieds.com
NDTV Convergence and Quikr.com, backed by Matrix Partners India and invested in by eBay Inc., have partnered to launch NDTVClassifieds.com.
Besides for such tie ups NDTV has been launching their own properties and till now has sites like Nogyan and Tubaah.com. But since 2 years now NDTV has been following a tie up strategy where it has been creating verticals through tie ups with players like Careerbuilder (NDTVJobs), Ixigo (NDTVTravel) and NDTVAnswers (Ammas.com ) Now defunct. This strategy hasn’t served them well as Yellojobs had left the jobs vertical to start operations on their own. Also such verticals add little or no value to ndtv.com as a property as these are separate domain names and not part of the ndtv.com bouquet. Given the times we are in and advertisers across the board consolidating advertising budgets it may make sense for NDTV convergence to launch these as sections rather than separate sites altogether.
Bharatmatrimony ties up with Itz Card
ItzCash Card a Multi Purpose Prepaid Cash Card has added yet another online player to its customers with its alliance with the matrimony portal – BharatMatrimony.com. This alliance will enable new registration and renewal available to the customers through ItzCash Card.
Alternative payments seems to be catching on and Itz card is on a tie up spree with online players as this is their second announcement in just a week. They earlier tied up with Cleartrip for travel bookings.
Rajiv I beg to differ here. First of all let’s not forget that NDTV is a news based product. For them launching their own products of such nature would not be easy as they would not have enough content themselves. Therefore, they would be glad to sign up for any such sort of partnership as it would not only add up to their revenue some franchisee amount but also help get noticed as a content provider among help wanted websites. As far as CareerBuilder is concerned, NDTV is not the only partner they have. MSN and Express India Group share the same partnership with CareerBuilder. As it is the global business model of CareerBuilder. It happens to be the biggest Jobsite in U.S. and has already got 1900 partners in U.S.