Guruji Dons the Social Avtaar: Launches Social Networking Apps

From being a local search engine to a mobile search player to adding a finance vertical Guruji.com seems to be on a joyride across different digital segments and now it has got on the social bandwagon with apps for Orkut and Facebook. They announced the launch of their social apps on Orkut (MusicG) and Facebook (GurujiMusic) last week.

According to Guruji.com, the apps are designed to showcase Guruji’s music search capabilities to end users. The apps claim to bring over 5 lakh songs for users to access and also has some interesting features to talk about.  The Facebook application allows users to dedicate music to their friends, while the MusicG lets users tell their friends how they feel via music and also let’s them test their own music quotients by taking a fun quiz.

The Facebook app currently has around 59 users and 1 fan. Considering this was a given a push as Valentine’s special from their stable perhaps Guruji could have launched the service a little earlier and given ample time to market it. I am not a big fan of Orkut apps so couldn’t exactly figure out how many people are using it or gauge its trend. However, the app page had a few comments ranging from downright spammy of other users, to some that seemed like a camouflaged PR attempt (seemed like it), interestingly the comments were made a month or so before the official announcement which also sowed doubts on their legitamacy. Was the app launched well before the official announcement?

Guruji has been one of the more active local search players as mentioned above with coming up with widely different digital aspriations. One thing they have chosen to stick to is regionilising content. With the music apps also continuing the regional sentiment they can certainly push the image further. Considering, they considered breaking even as a possibility by 09-10 and expanding otherwise we can expect more such product announcements this year.

3 Responses to “Guruji Dons the Social Avtaar: Launches Social Networking Apps”

  1. Arun Nagarsen
    February 16, 2009 at 2:43 pm #

    Big joke! their search service sucks and no one uses. Their co-founder left the company. Company is in terrible state and they are just trying to see if something can save them. Will dies soon.

  2. Arun
    February 17, 2009 at 12:08 pm #

    Active foray into digital services?
    Or a huge search engine for illegal Music content. Anyone who has used guruji will know that their search results are the worst for any search engine.

    The only thing they are real good at is finding out sources on net where you can download pirated music. Sure google returns warez sites also but they don’t make their whole strategy just finding out illegal music. I wonder what kind of investors backed this venture?

  3. Age Old
    February 21, 2009 at 4:47 pm #

    Well … Good going Guruji … i dont know why my fellow indians think like in this stupid way .. if some one like playlist.com does it , its called innovation , but if some one from india does its called aggrevation of illegal music .

    guys learn to appreciate innovation.

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