From being a local search engine to a mobile search player to adding a finance vertical Guruji.com seems to be on a joyride across different digital segments and now it has got on the social bandwagon with apps for Orkut and Facebook. They announced the launch of their social apps on Orkut (MusicG) and Facebook (GurujiMusic) last week.
According to Guruji.com, the apps are designed to showcase Guruji’s music search capabilities to end users. The apps claim to bring over 5 lakh songs for users to access and also has some interesting features to talk about. The Facebook application allows users to dedicate music to their friends, while the MusicG lets users tell their friends how they feel via music and also let’s them test their own music quotients by taking a fun quiz.
The Facebook app currently has around 59 users and 1 fan. Considering this was a given a push as Valentine’s special from their stable perhaps Guruji could have launched the service a little earlier and given ample time to market it. I am not a big fan of Orkut apps so couldn’t exactly figure out how many people are using it or gauge its trend. However, the app page had a few comments ranging from downright spammy of other users, to some that seemed like a camouflaged PR attempt (seemed like it), interestingly the comments were made a month or so before the official announcement which also sowed doubts on their legitamacy. Was the app launched well before the official announcement?
Guruji has been one of the more active local search players as mentioned above with coming up with widely different digital aspriations. One thing they have chosen to stick to is regionilising content. With the music apps also continuing the regional sentiment they can certainly push the image further. Considering, they considered breaking even as a possibility by 09-10 and expanding otherwise we can expect more such product announcements this year.