Quasar media recently posted a job opening requirement of 50 positions on WATJob. Even I was surprised by the same given that in this downturn where people seem to be firing left right and center how come a digital advertising agency seems to be hiring and hiring not 1 or 2 but 50 people! Well this news piece clears the air as it clearly states that SITG group (which is the promoter of Quasar Media) is looking to hire 50 people to set up a global delivery centre to service International clients.
Keep in mind that Quasar is now a WPP company so they are best positioned to have access to a global network of clientele among all the agencies currently present in the Indian market. Also given that digital media and marketing solutions can be delivered remotely this could be a move to build the first digital marketing outsourcing hub from India to service global brands.
Afaqs states that Quasar has no plans to open any offices outside of India. Now that might be challenging as local knowledge of culture and brands might be necessary to crack bigger and longterm deals with clients. It will be interesting to see how this foray into the international market works out for Quasar Media.
Well the fact is this just to create a buzz in the industry. The fact is that theyselve are struggling hard and infact the appraisals this time is not more than 10%.
Akhi