Tieups Update: Moviemart – HDFC and Indiatimes – Flora2000
Moviemart has tied up with HDFC bank to provide benefits of upto 50% discount to the bank’s credit card users.
The discounts would range as follows:
10%off on monthly, 20% on quarterly, 30% on half yearly and 50% discount on yearly subscriptions.
Updates on Moviemart:
They recently tied up with leading logistics company TNT to improve their logistics strength.
They were recently nominated as one of the hottest startups by TATA NEN Due to their impeccable service records and looking at the fact they started the online DVD rental revolution in India as they were the first company to enter into the market.
Our take:
This comes on the heels of similar or more discounts from Bigflix to ICICI bank credit/debit card holders which suggest that these companies are finding it hard to make many subscribers at their current prices and thus taking the route of tie to improve their subscriber base.
This again hints at a possibility of serious price cuts across the chain of online DVD rental companies because doling discounts to only few would definitely discourage other users.
Indiatimes Shopping partners Flora 2000 :
It seems upcoming valentine day provided an opportunity for Indiatimes shopping to hitch a tie-up with flora2000, a leading flower services provider across the globe in as many as 150 countries.
This deal would help Indiatimes Shopping to expand its product base in the flower category and would even allow them to provide delivery of international destination within 24 hours.
A few thing about flora2000 and indiatimes shopping:
Flora 2000 has been a key player in the flower industry for the past 10 years, and has a strong network of over 3,000 vendors and florists in over 150 countries where it deliver flowers.
Indiatimes shopping offers the widest range of fresh flower arrangements at the most competitive prices in the online shopping space.
The services includes order of flowers online by customers and payment options ranges from a wide array of payment options, like net-banking, credit cards, flying miles, pre-paid cards and mobile banking. The flowers are delivered on the desired date. The customer also has the option to personalize by including a message for the recipient.
Our take:
More tie-ups could soon follow because Indian e-commerce portals find it difficult to grow on their own and the turbulent economic growth is just adding salt to their wounds.
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