NDTV Convergence has launched a video aggregation site called Tubaah.com which in look and feel looks like a complete Youtube clone with features like users creating their own tube (i.e. channel on youtube), ratings for video by users and embedding and sharing options. In short a full fledged video sharing site. But just to make sure they don’t run before they can start to walk with the new age user generated content Web NDTV has restricted uploads. So no user can upload any video to this platform though he can tube (favourite) his video and create his own personal collection of favourites.
This launch marks NDTV entry into product creation of sorts. As earlier they taken the partner route to launching verticals be it NDTVAnswers (which not defunct), NDTVTravel or NDTVJobs is now getting serious about creating its own platforms where users can engage with their own properties rather than benefit partners for revenue share and see them walk away with the database after the alliance is terminated. Case in point being NDTVJobs and Yellojobs partnership.
They also ventured into non news content when they launched NoGyan a weird/whacky news portal.
The Tubaah platform currently has 50,000 short-duration video clips, sourced from six NDTV channels, including NDTV 24X7, NDTV India, Metro Nation and NDTV Good Times.
Sanjay Trehan – CEO of NDTV Convergence (Who was also on the delhi WATBlog Panel) told Afaqs that they are looking at tying up with TV Channels that are not owned by NDTV group who will upload their videos on Tubaah.com.
Afaqs also reports that NDTV Convergence will launch the mobile version of Tubaah in 3-4 months time. All in all this does look like NDTV’s biggest foray into mainstream product internet beyond their existing news verticals. The success of this platform alongwith NoGyan would pretty much define NDTV Convergence’s fortunes in the Internet space.