Funding Updates: GETIT Gets 20 crores From Helion Ventures
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GETIT Infoservices (P) Ltd. GETIT a producer of yellow pages and directories in India which now offers integrated digital and print offerings in the local search and classifieds space has raised 20 crores in funding from Helion Ventures.
The online site is accessible on Getit.in. Getit is primarily an offline company which is now spreading its wings online. One can compare Getit directly with the likes of Justdial which got funding from Saif Partners.
GETIT currently publishes yellow pages, buying guides and business directories in over 35 cities. Its services are also available online, on WAP and through its 24×7 telephone information services across India. Again very much like Justdial.
Commenting on the investment, Rahul Chandra, Director at Helion Advisors Pvt. Ltd who is now also on the board of GETIT said “GETIT is the clear leader in the print directories space. Coupled with its new digital offerings, we believe GETIT’s presence in the market place with thousands of advertisers is a key differentiator. Helion’s participation in GETIT is born of this belief that GETIT will be able to continuously bring to market innovative and scalable solutions.”
Our take on GETIT.in
Classifieds is a game of plenty - GETIT.in would have to compete with the likes of Justdial which already boasts of amazing online traction. The differentiator can be an accurate, regularly updates and comprehensive database. Now all this can’t just be done via their offline yellow pages and hence I feel they would have to drive online submissions in a big way.
Why no use of meta crawler?
I sometimes wonder why online classifieds for products and business dont rely on meta crawlers to crawl websites and retrieve addresses. Given its a high cost but look at it this way once I track the company website any changes to the address or phone no would get immediately updated without the company logging in and doing so myself. Dont know if any of these classified players are still doing something like this. Given that they have millions of funding it makes sense to invest it in IP rather than marketing.. WAT Say?
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metacrawler thing is not very expensive and even now there are sites like page2rss and pagehammer who offer those services to consumer for free so companies can build a metacrawler out of the services available and create a data extraction tool to use it on their site ….but dont you think it would invite a lot of spamming and even if they go for heavy scrutiny it would mean putting a load on reasources……btw wat about those small business who dont have a site and attracts a major chunk of traffic for queries.