YouTube Link Embed Feature Gets an Unexpected Dimension – New Photo Hunt Game
A YouTube user who goes by the name Copyrighthater has made a series of photo-videos and made an interesting game on the video sharing site. Copyrighthater alias Joe Sabia claims this to be the first interactive photo hunt game on YouTube and is already garnering a lot of publicity (including this one for that matter). Joe has basically used the newly introduced URL embed feature of YouTube to display not only some innovative creativity but garner a truckload of views for this videos, with the first of the videos already getting over 100,000 views in under 3 days.
The game has around 33 levels, with a new video being the next level. The theme of the game is to spot the difference between two similar photographs and click on the the difference. The right spot is linked to the next video which in this case is the next question. The photographs have been tactfully chosen with the Oscar buzz in the air and involves all Oscar nominees. (I crossed 12th level Yay! before deciding I need to blog this first). You can catch the first of the levels below.
As I mentioned before, the first of the videos has already crossed 100,000 and the videos that follow are also raking in high views but slightly lesser of course given that not all people can get their answers right and move on. Sabia runs a celebrity gossip blog and has promoted the site from the introduction of the game itself.
I am sure this isn’t something YouTube was expecting when Youtube introduced its URL embed feature, nor any of the top YouTube strategists around, but then that’s the beauty of social media anyway. There are a number of lessons that media sharing strategists can learn from this video, and also perhaps open a new wave of innovative use competitions (oneupmanships), which is good for the niche which is still pricking its (..what do people prick?) when it comes monetizing themselves. The game shows a new way of interaction and engagement besides some excellent scope for brand placements and advertising. Straightaway, it opens a lot of opportunities for online media planners and buyers to pursue and make use of. I expect to see a lot more clones coming up soon vying for their share of attention and buzz.
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