Comments on: Will Mobile Ad Revenue Drive Mobile Entertainment? http://www.watblog.com/2009/01/30/will-mobile-ad-revenue-drive-mobile-entertainment/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Pradeep Kumar http://www.watblog.com/2009/01/30/will-mobile-ad-revenue-drive-mobile-entertainment/comment-page-1/#comment-14731 Pradeep Kumar Mon, 02 Feb 2009 15:36:39 +0000 http://www.watblog.com/?p=6467#comment-14731 @Rohit I guess the ad-revenue will only go to the content provider, isn't it? @Rohit
I guess the ad-revenue will only go to the content provider, isn’t it?

]]> By: Rohit Agarwal http://www.watblog.com/2009/01/30/will-mobile-ad-revenue-drive-mobile-entertainment/comment-page-1/#comment-14715 Rohit Agarwal Mon, 02 Feb 2009 05:03:17 +0000 http://www.watblog.com/?p=6467#comment-14715 I am not sure how much mobile ad revenue will drive the entertainment. If you see, currently a ringtone download costs Rs 10. A targeted advertisement with that download can at the max give you a revenue of 1 rupee. This revenue has to be shared between content publisher, technology driver, operator & consumer. I am not sure what will be the incentive for the user to see this... You don't download a ringtone every day to accumulate your savings over a period of time to get it to some significant number. I think mobile ad will be driven by internet and free content.. I am not sure how much mobile ad revenue will drive the entertainment. If you see, currently a ringtone download costs Rs 10. A targeted advertisement with that download can at the max give you a revenue of 1 rupee. This revenue has to be shared between content publisher, technology driver, operator & consumer. I am not sure what will be the incentive for the user to see this… You don’t download a ringtone every day to accumulate your savings over a period of time to get it to some significant number.

I think mobile ad will be driven by internet and free content..

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