Comments on: IAMAI Mobile Ad Conference – Opportunities In Mobile Advertising

By: Manjunatha KG

Manjunatha KG — Mon, 19 Jan 2009 17:08:37 +0000

I would like to add two more things to the 3 Ps of Mobile Marketing.

- Relevance and
- Timing

By: Ivan

Ivan — Mon, 19 Jan 2009 06:04:34 +0000

It’s strange not to see USSD in all of the above; and so much IVR/voice.

It is also interesting to note no mentioning of promotion methods apart from advertising — such as mobile coupons, info campaigns, entertainment sponsored models.

By: Rohit

Rohit — Mon, 19 Jan 2009 06:01:45 +0000

Mobile Advertising certainly looks interesting. I think that like mobile VAS, here also telecom operators will call the shots. With massive Business Intelligence Systems installed, operators are collecting data about every user. When it comes to targeted advertising, who else will have the best data repository. You may see bits & pieces of egoism by telecom operators once mobile advertisement becomes a reality.

By: Nakul Mehra

Nakul Mehra — Mon, 19 Jan 2009 05:55:16 +0000

So far in the Mobile Marketing and Advertising segment, the most commonly used, available and feasible option for Merchants and brands has been Bulk SMS Marketing. All other channels are for niche and specific brand requirements as compared to the larger segments of generic merchants who use this media as information and advertising alerts. I think if a new media has been introduced by a company, it also needs to define a marketing strategy for resellers and aggregators who can create a downline much faster than 1 single company trying the sell it.