Policybazaar.com the online non-life and life insurance aggregator which was funded by Infoegde (Naukri.com) has tied-up with the largest Insurance company in the country i.e. Life Insurance Corporation of India (LIC) to sell its policy “Jeevan Astha” via the online medium. This is the first time that LIC ties-up with an insurance portal to sell the policy. We had Interviewed Naukri CFO on reasons for Investing in Policybazaar.com and the plans with the startup for the future.
The company behind Policybazaar Etechaces Marketing and Consulting Pvt. Ltd already has 20 crore in funding and this tie up adds further credibility. What remains to be seen is the actual online sales of the policy. Those numbers would surely be critical for the success of a site like policy bazaar.
