BharatMatrimony On A Launch Spree – Where Is The Business Case?
Bharatmatrimony is being aggressive offlate by launching multiple offshoots of the main matrimony portal. So late december they announced Elitematrimony which is an exclusive portal for the elite and is currently in request invitation mode only. The other new launch that BharatMatrimony has done is a matrimony video portal called Bharatmatrimony.tv which hosts videos of those who have got married via bharatmatrimony and also of those who want to get married.
Now when one looks at these two products the question that comes to mind is how will Bharatmatrimony monetize these two opportunities and what if at all is the long term potential of these two initiatives?
Lets look at Elite Matrimony.. Given the exclusivity of the service Im sure there might be demand but lets for one sec consider whether people given the slowdown would actually pay for such a service? The chances are less likely. But nonetheless atleast this one has a clearcut revenue model and even if 100 people sign up its worth it for Bharatmatrimony even if its not for the elite guys with just 100 of them around.
The other launch which is bharatmatrimony.tv doesn’t have an apparent revenue model as of now but the trends section does give an indication of the possibility bridal/marriage/fashion brand placements on this site. The site on the whole is PR plug for bharatmatrimony with very little value being derived for an actual user. Better than this editorial led video content would be the option of allowing matrimony users to upload their own intro videos and making the same available in a youtube like site with ofcourse the permission of the said members. Controversial yes but atleast it would have some chance of being a destination. I have my serious doubts on the way bharatmatrimony.tv is executed and whether it would give any value to user and advertisers alike.
All in all I think Bharatmatrimony would do better to cut down on unnecessary product offshoots at this slowdown phase of the economy and become lean and add user features for the logged in users. The elite matrimony could have been an internal feature in bharatmatrimony itself rather than a separate site itself. A static dead page like that of Elitematrimony.com doesn’t really cut any ice with users.
If you enjoyed this post, make sure you subscribe to our RSS Feed OR Email Alerts!
Muruga and his bunch of losers have lost it completely, I dont know what the investors are doing keeping in mind the mockery thats happening there. Shouldnt they be cutting these guys in pieces with such stupid new launches?
Dumb Stake!!!