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Event Update: Marketing Through Recession - IAMAI Pay For Performance Panel Today
(1 votes, average: 4.00 out of 5)
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Today IAMAI is organizing a panel discussion on Pay for performance marketing which looks at the ways in which marketing can prosper through recessions.
This panel will consist of Pradeep Shrivastava of Idea Cellular, Ronita Mitra of ICICI, Rajiv Prabhakar of Sharekhan, Debadutta Upadhyaya of Yahoo and Lynn de Souza of Lintas and moderated by Mahesh Murthy of Pinstorm.
The panel aims to answer the following questions:
Is pay-for-performance advertising the answer? Instead of paying for eyeballs or impressions, would you rather pay for sales or leads? Whither branding?
Google started this trend - can it spread beyond search to all digital advertising, including banners? Should this be the model for TV and print? Will we see the good old days of large allocations to branding again? How do marketers see media spends in this era of unprecedented accountability?
Pinstorm - The search marketing firm turned full service digital agency along with the IAMAI are hosting a series of closed-door roundtables on these questions. The first one: “Marketing through the recession: is pay-for-performance advertising the silver bullet?” is today evening 6-8 pm at Sunville Rooms Worli. This is a closed door discussion and entry is by invite only. If you need an invitation shoot a mail to asfaq@pinstorm.com and you can call him on +91 9892113910. WATBlog shall be attending this event so we shall get you the updates as well!
Waiting for live tweets from the panel discussion..
I fully agree with the fact that at the time when recession is with a Capital R we should pay only for performance as we know that everything has a cost we should also be aware that every cost should have an outcome which satisfy both sides giver and taker….. and I congratulate people who are thinking and doing some work on this aspect… Wish you all the success for this event.
Shakun