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BigFlix.com Ties Up With Future Group For Distribution & Marketing
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BIGFlix.com a dvd rental site which had ventured into offline stores and online moview downloads has announced its partnership with the Kishore Biyani’s Future Group. As per this alliance all BIG Bazaar customers across 9 cities namely Mumbai, Delhi, Chennai, Kolkata, Pune, Hyderabad, Ahmedabad, Bangalore and Indore will be seeing marketing promotions and availing of schemes of Bigflix.com’s home video entertainment packages.
Speaking on the occasion of this announcement, Mr. Raviraj Jayram, Head- Marketing, BIGFlix.com, said, “Kishore Biyani’s Future Group has a massive retail presence with a large loyal customer base in the country. We are excited about our partnership with the group and confident that this alliance will help reach a much wider base of customers. With this partnership we are looking forward to many more offers for our existing as well as new customers in future. Also, alliances and tie-up with leading companies across sectors is on the anvil which will help us meet with our objective of bringing in entertainment at home in the common man’s daily life anytime anywhere, thus revolutionizing and taking home video industry in this country to the next dimension”.
This partnership will surely provide reach to bigflix and is ofcourse way cheaper than setting up its own stores across the country. I think given the slowdown more such tie ups which are mutually beneficial would come in focus as its the best way to leverage each others strength’s and focus on one’s core competencies. Startups should constantly look for tie ups where distribution and marketing is concerned.
BigFlix is an absolute headache for people lured in with the proposal and looking for hiring its services.
The problem with bigflix is that they do not deliver what they promise. The major issues me and my friends have faced due to bigflix are-
1. They promise something but never deliver it.
2. they keep on changing their policies and terms and conditions time to time suiting their needs and not bothered to inform customers.
3. They never deliver on time. The period is too flexible and you end up waiting for the delivery even though if you have given pick up on time
4. A majority of their DVDs are faulty and scratched. On complaining they just say that they can look into the issue but never do anything about it actually and continue to deliver the faulty titles
5. sometime they auto select and manipulate your queue and give you titles you never have asked for
6. They skip delivery on holidays etc but never compensate it
7. They take the money on advance but makes the refund a big pain for the customer.
8. Their communications are often misleading and improper. they have no sense of commitment
9. call centre executives doesn/t understand the customer issues and always comes with standard replies
10. the titles as available with them are quite outdated and it is better to have TV with cable to watch newer movies than from bigflix
11. You cannot play their all DVDs in your laptop. region code is a big problem and the quality of DVD is infected which corrupts your system however original they claim to be.
Subscribe to bigflix if you do not bother as to how is your money or your customer issues or service is being treated. Since you have paid the money, you have to bear the consequnces as their customer care is good for nothing.