Comments on: Will 2009 be the Year the Digital Divide Got Bridged? http://www.watblog.com/2009/01/05/will-2009-be-the-year-the-digital-divide-got-bridged/ The Refreshing Blog on Web, Advertising and Technology in India! Fri, 19 Mar 2010 13:26:17 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Siddharth Nair http://www.watblog.com/2009/01/05/will-2009-be-the-year-the-digital-divide-got-bridged/comment-page-1/#comment-14723 Siddharth Nair Mon, 02 Feb 2009 08:52:45 +0000 http://www.watblog.com/?p=6273#comment-14723 Well Interesting point, but I think the lack of trust in E-commerce is something that is slowly being bridged, what with E tickets(rail and air) and bookings online gaining popularity, Im sure once enough people begin using these facilities they would move on to other e-comm services online. As far as marketers go, its unfair to blame them for not tailoring their campaigns towards ecommerce, unless theres a significant gain in it. But they already are using downloadable e-coupons and lead generation to drive business offline, which is the most convenient way to go about it. Im sure the best way to get people connected is to offer accessible content in a regional language. The speed and ease of obtaining useful information is what could get people to use the internet more. Well Interesting point, but I think the lack of trust in E-commerce is something that is slowly being bridged, what with E tickets(rail and air) and bookings online gaining popularity, Im sure once enough people begin using these facilities they would move on to other e-comm services online.

As far as marketers go, its unfair to blame them for not tailoring their campaigns towards ecommerce, unless theres a significant gain in it. But they already are using downloadable e-coupons and lead generation to drive business offline, which is the most convenient way to go about it.

Im sure the best way to get people connected is to offer accessible content in a regional language. The speed and ease of obtaining useful information is what could get people to use the internet more.

]]> By: Digital Divde http://www.watblog.com/2009/01/05/will-2009-be-the-year-the-digital-divide-got-bridged/comment-page-1/#comment-14105 Digital Divde Sat, 10 Jan 2009 15:34:15 +0000 http://www.watblog.com/?p=6273#comment-14105 Great article :) Wimax should help bridge the rural digital divide, but it has to be a collective effort to close the bridge. Great article :) Wimax should help bridge the rural digital divide, but it has to be a collective effort to close the bridge.

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