Vdopia To Power Video Ads Across Web18’s Websites
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Vdopia which was recently in the news for raising funding from Nexus India capital has struck the biggest deal yet in the online video ads segment. Vdopia has struck a video advertising deal with Web18 to power videos and video ads across all its web properties.
Web18 has a long list of destination sites which were recently aggregated under in.com sites like ibnlive.com (probably having the maximum video content), josh18.com, cricketnext.com, tech2.com & buzz18.com. Their brightest and biggest property has been moneycontrol.com which still is standalone and yet not intergrated with in.com.
The competition between the two ad networks Jivox and Vdopia seems to be getting tougher by the day. Both of them have big money (millions of dollars in funding) riding on them. Also both of them are aggressively looking at advertisers and publishers to tie up with them in the Indian market. Now given the broadband numbers which are still at 5.28 million subscribers in India this rush for video advertising seems a little early in the day. But it also means that big publishers are more willing to lock in their inventory with a single aggregator like vdopia and jivox thereby giving the aggregators bargaining power with advertisers when it comes to reach of their networks.
All in all we expect to see more such publisher announcements from both Vdopia and Jivox in the future but for us what will be more interesting is which of them actually ropes in the advertisers in a big way and that would be a critical factor for successs.
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