Exclusive: Reliance ADAG Launches BigOye.com - A Bollywood Centric Entertainment Portal

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You are reading it here first: Reliance ADAG’s Big Entertainment has launched a Bollywood centric entertainment portal called Bigoye.com. This portal has news, interviews, movie reviews, celebrity blogs, games and movie rentals services all rolled into one. This portal directly competes with Hungama’s Bollywoodhungama.com (previously IndiaFM) and also the latest launch by Percept Knorigin i.e. Cinecurry. Its no surprise that BigOye has tied up with sister concerns like Bigadda, Bigflixs and Zapak for content.

bigoye-reliance

We all know that bollywood is recession proof and the records that Ghajini has set at the box office is proof of that. This makes the online entertainment/bollywood business very lucrative. Till now only a few players like bollywoodhungama and bollywoodsargam were catering to this space (along with a gazzilion blogs ofcourse) and there was Network18’s Buzz18 as well but now with the entry of percept and Big entertainment the big boys of bollywood production have got into the game.

All in all a lot of fierce competition can be expected among these two giants and its very possible that these two online destinations would be leveraged to provide the right traction for their upcoming productions which means leaking of exclusive content via these platforms could be a possibility.

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Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..

4 Responses to “ Exclusive: Reliance ADAG Launches BigOye.com - A Bollywood Centric Entertainment Portal ”

  1. hmmmm, i’m amazed by the way u broke this story…

  2. Fireworks guaranteed!!!

  3. In spite of having the best possible opportunity to be the leader in this space, this site will be a flopshow for sure!!!

    The Reason - Look back at Zapak , Bigadda and other Internet initiatives.

    Anil Ambani should stop starting sites and should look at acquiring sensible start-ups from the market with the Employees and Management. Thats the way forward for ADAG.

  4. Its more like Small Oye compare to hungama.

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