http://www.watblog.com/2008/12/30/lead-quality-accountability-best-practices-iabs-initiative-at-market-transparency-in-online-advertising/ The Refreshing Blog on Web, Advertising and Technology in India! Thu, 18 Mar 2010 07:35:27 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://www.watblog.com/2008/12/30/lead-quality-accountability-best-practices-iabs-initiative-at-market-transparency-in-online-advertising/comment-page-1/#comment-13903 Maneesh Wed, 31 Dec 2008 10:13:20 +0000 http://www.watblog.com/?p=6221#comment-13903 Riz, Adoroi is a tool it cannot set guidelines and they usually tend to favor the advertiser because that is where the money is.. if you see some of the debates that happen at conferences, panels, blog posts as well for that matter it is that there is nothing concrete in terms of guidelines which gives loopholes in terms of delivery by publishers and payment by advertisers and they play the cat and mouse game around and about the agencies in the middle... Riz, Adoroi is a tool it cannot set guidelines and they usually tend to favor the advertiser because that is where the money is.. if you see some of the debates that happen at conferences, panels, blog posts as well for that matter it is that there is nothing concrete in terms of guidelines which gives loopholes in terms of delivery by publishers and payment by advertisers and they play the cat and mouse game around and about the agencies in the middle…

]]> http://www.watblog.com/2008/12/30/lead-quality-accountability-best-practices-iabs-initiative-at-market-transparency-in-online-advertising/comment-page-1/#comment-13900 RIzwan Wed, 31 Dec 2008 09:46:33 +0000 http://www.watblog.com/?p=6221#comment-13900 You guys should cehck out adoroi.com....solves a similar problem in the industry You guys should cehck out adoroi.com….solves a similar problem in the industry

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