Exclusive: Microsoft Launching Its Ad Network DRIVEpm In India
We have confirmed from various sources that Microsoft is launching its ad network Drivepm in India. Infact it has also started hiring for the Drivepm division in India. Drivepm was a part of aQuantive (An online advertising firm) that was acquired by Microsoft last year for a whopping 6 billion dollars.
Microsoft launched Drivepm in Canada earlier this year and I think they are gearing up for a early 2009 launch in India. We have confirmed news that they have hired people in India to start their India centric operations. Though there has been no official launch or word from Microsoft on their India launch.
The ad network space in India is one that refuses to die down even though the ad dollars are seeing a slowdown the world over. And if homegrown ad networks weren’t enough international ad networks like fox networks have launched in India.
The count of ad networks operating and catering to the Indian market has easily gone above a dozen and it continues to grow. The question still remains as to how they differentiate themselves from each other as most of them promise low cost inventory and highest reach. I expect a few to shut shop and a few to be acquired in the next 2 years. Ultimately only half a dozen networks would survive the next 3-5 years in India. Whats your take??
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