You are reading it here first: Percept knorigin the digital agency arm of Percept group which also runs an ad network adchakra has ventured into the online entertainment content business by launching Cinecurry.com. There has been no official release on this portal though Percept’s latest movie Jumbo is hosted on the portal. We figured it was their portal as we got a seasons greetings from Percept Knorigin and a who.is look up on the domain confirmed our suspicion on the portal being backed by Percept Knorigin.
The portal is direct competition to the likes of bollywoodhungama.com (previously Indiafm.com) which is owned and run by Hungama.com. There is also Buzz18 by Web18 and Bombaybitch by Goose Fish Media Ventures which is catering to the same space.
What sets Percept Knorigin apart?
Percept which is Percept Knorigin’s parent company has a film making arm in Percept Pictures, an advertising arm in Percept H and it also has a celebrity management arm all of which give it unlimited and unadulterated access to the world of bollywood. It just makes finding/aggregating/creating exclusive content that much more easier. Also our sources inform us that this may not be the only online content portal that percept knorigin might be launching. We have news from reliable sources that more content verticals are in the pipeline from Percept’s stable and are to be launched in January 2009.
thats a fair bit of achievement in one year …saw the website looks cool but I wonder how it will compete in already crowded space.
and what content verticals are they looking at?