Shilpa Shetty seems to be going the Aamir Khan way as far as digital savviness is concerned. She had recently launched her own website and also was in the news for her Yoga training videos being available on mobile phones as well. But not it seems she wants to build a direct connect with her fans and has recently launched Shilpa Channel which is a personal blog on her official website.

Celebrities taking to blogging is fast becoming a norm with Amitabh Bachchan, Aamir Khan, Salman Khan and mandir bedi as well taking to blogging. It outlines the benefits of communication via blogging and the fast rising status of the web and blogging as a communication tool to position and brand oneself. Also it can act as an ecommerce platform. Like how aamir started a blog to sell lagaan dvd’s. Even Shilpa seems to be using her official site to sell here yoga dvds.

Aamir Khan has been amazingly successful in getting the offline media to talk about him in the press just by making comments on his blog.

As more and more celebrities take to blogging one wonders if a elite celebrity blogging platform is the need of the hour? Folks at Bollywoodhungama or Chakpak who run bollywood centric sites should think about (if they haven’t already) providing blogging tools to film star and tv stars. After all 25% of BigAdda’s traffic comes from Amitabh Bachchans blog!

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