BigFlix Looking At Distribution/Downloads Via Set Top Box – Will Bigflix Downloads be available via BigTv?

by | posted: December 19, 2008 4 comments


Bigflix.com the DVD rental portal from the Reliance ADAG stable is looking at spreading its wings beyond the online/retail model right to your bedroom and living room tv sets. According to this report Bigflix like netflix in the US (which tied up with LG) is looking at options of rolling out Movie downloads service right to your tv sets via set top box. It seems that the Bigflix guys are already in talks with OEM players to source the set-top boxes and they could launch this download service in less than 2 years from now.

big-flix-tv

What I am a little confused about is why wouldn’t BIgflix work with BigTv (A DTH Player with already a set top box in place) to roll out the same? Am I missing something here?

Also the other model that BigFlix could so in the case of a set top box model is an ad supported free download model in which the movie is allowed to be downloaded for free but ads are inserted within the movie.

As of now if you go to the BigTV site or even the Bigflix site there seems to be no mention of each other or any mention of distribution of bigflix or download of bigflix movies via Bigtv. Though Im unsure as to what stops them from moving in that direction? Any clue anyone?

Infact all the 4 Big’s BigFlix, Bigtv, BigFm and BigAdda can be integrated with each other at some level or another. And if you ask me it only helps in cross leveraging assets that are being created separately as of now.

Not sure if the guys at BIG are even thinking on these lines but the combined impact of the above along with a mobile aspect via reliance communications would really mean that they are leaders when in comes to entertainment content be it online, mobile, radio and tv as some sort of convergence across these mediums is surely expected.


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Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..

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4 Responses to “BigFlix Looking At Distribution/Downloads Via Set Top Box – Will Bigflix Downloads be available via BigTv?”

  1. Reply
    Raseel
    December 19, 2008 at 4:11 pm #

    Basically they should go the Blockbuster or Netflix route with their custom devices.See the following links :
    http://www.roku.com/netflixplayer/
    http://linuxdevices.com/news/NS2260476179.html?kc=LXDEMNL120308

  2. Reply
    Rajiv Dingra
    December 19, 2008 at 4:18 pm #

    @Raseel: Thanks for the links raseel.. interesting..

  3. Reply
    manuscrypts
    December 19, 2008 at 5:16 pm #

    aha, i had mentioned this possibility a while back, after the Netflix deal with TiVo http://www.manuscrypts.com/brants/?p=869 will be fun to watch how the other DTH guys better their value proposition :)

  4. Reply
    Rajiv Dingra
    December 19, 2008 at 5:49 pm #

    @manuscrypts: Hmm Ive always said you should blog at WATBlog :P

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